Patent Pending

The science behind Content Mix Model™

A causal methodology that decomposes creative assets into measurable DNA and links them to business outcomes at the individual level. Statistical significance in 3–4 weeks. No historical data required.

How It Works

Three patent-pending pillars

🧬
Creative DNA Decomposition
  • AI auto-tags every creative element: visuals, messaging, pacing, audio, sentiment, CTA type
  • Generates a Causal DNA Fingerprint per asset — a quantified signature of what makes it work
  • Not A/B testing one variable — simultaneous decomposition of all elements across all assets
⊕
Identity-Resolved Attribution
  • Exposure linked to a deterministic individual identity via device graphs
  • Novel extensions cover radio, podcast, and OOH — channels typically unmeasured at the person level
  • Causal inference isolates creative impact from media weight, frequency, and audience mix
▶
Activation-Ready Outputs
  • Insights feed directly into auto-generated media plans — not a PDF, an executable plan
  • Plans flow to ad platforms with channel allocations, budgets, and UTM parameters
  • Daily optimization loop: exposure → outcome → recommendation → execution

Statistical significance in 3–4 weeks. No historical data required. No PII collected by DeliverAI.

Novel Connections

How we see a customer journey

What DeliverAI captures for a single potential customer across online and offline channels — illustrative scenario.

Customer Journey — Novel Connections
Every touchpoint identified, attributed, and connected to the conversion — including offline channels that traditional platforms can't measure.
👤
Amanda R., Austin TX, 29
Prospective customer, no current brand relationship
TimeChannelCreativeDNA ElementStageType
SAT 10am🎙 PodcastHost-read: personal testimony + emotional pain pointPersonal testimony + emotional pain pointAwarenessOFFLINE
SAT 8pm📺 CTV30s pre-roll: outcome visual + price anchor + easeOutcome visual + price anchor + easeAwarenessONLINE
SUN 9am📍 OOHBus shelter: convenience messaging + mobile CTAConvenience messaging + mobile CTAConsiderationOFFLINE
SUN 2pm🖥 DisplayRetarget: shortage stat + accessibility framingScarcity stat + accessibility framingIntentONLINE
SUN 3pm👤 SignupMembership signup + first consultation← All 4 touchpoints attributedConversion—
Without DeliverAI, this signup gets attributed to the display retarget (last click). The podcast and OOH — the channels that built the intent — get zero credit.

Patent-pending technology. These proprietary data connections — linking creative DNA, identity-resolved exposure, and causal business outcomes — are the foundation of every insight, recommendation, and media plan the platform generates.

See how the technology becomes a platform

Explore the full product — four operational pillars that turn patent-pending intelligence into daily action for your team.

See the Product Sign Up to Explore